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Join the Longhorn Startup community in Spring 2014!

There are many ways to get involved with Longhorn Startup next Spring. If you’re a student, you can sign up for the Seminar to get introduced to the community and inspired by great entrepreneurs telling their stories first-hand. If you have a startup, you can join the Lab and get support, mentoring and college credit for working on your startup. Austin community members can get involved by mentoring a student team and attending our Demo Day at the end of each semester.

Take the seminar

Longhorn Startup Seminar introduces students to the world of startups though the experiences of people who have built successes and learned from failures. Students will also get a chance to see student startups from Longhorn Startup Lab present on a regular basis and participate in numerous optional networking events.

This track is open enrollment to all students at UT Austin. Any student from any college can register for the following course numbers:

  • CS178 (53533) = Longhorn Startup Seminar (CNS/CS)
  • ES177 = Longhorn Startup Seminar (Cockrell)

Take the lab

Longhorn Startup Lab is the ultimate startup challenge for student entrepreneurs. Students must apply to the program as a team and should already have a startup in progress. In addition to the lecture series and networking events, student teams can expect hands-on mentoring from hand-picked entrepreneurs and experts from every vertical and discipline. This track requires professor approval. Apply now with your team.

Be a mentor

Calling all Austin entrepreneurs, programmers, designers, marketers and lawyers! Volunteer to be a mentor for a Longhorn Startup team of student entrepreneurs next semester. Come to the Mentor Happy Hour on Thursday, January 9 at Capital Factory to learn more and meet the instructors. Then attend the Mentor Speed Dating on Tuesday, January 14 to meet the teams.

Support the class

One of the assignments for each student team is to “sell” a local Austin company the opportunity to buy pizza for the class and come introduce themselves at the beginning of the evening lecture. Contact Laurie Graham if you’re interested in supporting a class (costs $350-$500 to buy dinner for the class).

Join us at Demo Day

At the end of each semester we have a Demo Day where the students get up on stage and pitch their startup to potential investors and the Austin startup Founderatti.  Join us on Thursday to see the 12 startup from Fall 2013 as well as hear from Cotter Cunningham, founder of recent Austin IPO RetailMeNot; as well as Mark Cuban, founder of, owner of the Dallas Mavericks and “shark” on the TV show Shark Tank.


Are you registered for class?

Each startup team that was accepted to the class has been notified at the email address submitted with the application. If your team was selected and you are not registered for the class, or if you have any questions about registration, please contact Brittani Crook brittani at utexas dot edu.

Before the first class on Thursday night at 6pm

The first class of Fall 2012 is this Thursday at 6pm in the conference room on the 7th floor of the Longhorn Startup Camp.

Before class, please watch this video about 3 Secrets to a Killer Elevator Pitch. You don’t need to watch all of the audience pitches (but you can if you want to!)

This week you should also read this short book, Think and Grow Rich, by Napoleon Hill and start reading Running Lean by Ash Maurya.

Help us make a list of all of the Longhorn Entrepreneurs

Would be interested in helping us with a project?

I think it is something that would not duplicate efforts with others and could make a real difference in promoting entrepreneurship at UT and attracting students to take 1SS.

At the same time, it’s pretty straightforward – it just requires hard work and good networking.

1SS wants to host a list of all of the entrepreneurs at UT.

All of them.


We should start with the ones that are going to school now. But as a project it would be ideal to go back in time and try to identify all of them.

This should be something that students want to get their name etched into, so they can be listed alongside Michael Dell and John Mackey.

Will you help? Email me joshua.baer at

How to prepare for the first class

Our first class is coming up on Thursday – what should you do to prepare?

  • read: The Lean Startup by Eric Ries
  • watch: start your company in college video by Joshua Baer
  • review: the mentor list and identify those with relevant backgrounds and skills
  • think: about the roles in your company – who is CEO?
  • think: about the equity structure of the company – who owns what %?
  • think: about what you want to get accomplished this semester
  • meet: with your team some time before the class
  • prepare: to give a 90 second elevator pitch on yourself to the class